Everyone is trying to sell you something right now. Just look around: here, there, and everywhere! The funny videos on youtube with cats, dogs, shameless couples, naked people, and anyone who will do almost anything to get followers and likes. Even big companies are into this model of advertising.
I have been pondering this phenomena for a while now and even though I don’t consider myself much of a writer, I will try my best to get my point across. I get anxious sometimes, it’s too much. Nothing is original anymore, everything I get presented with or that gets delivered to me immediately spells out selling.
The axioms “nothing is free” and “if something is offered to you for free, you’re the product”, unfortunately ring true and even make me question my relationships with people around me. From the gifts I receive, good morning and I love you texts, and all those common courtesies. I often wonder: do they really mean it or am I being sold something. By the way, the value which you pay for something isn’t always pecuniary, it can be in any form. For instance, if I receive 5 free tickets to the Grammy’s or a Manchester United football match and alert my mates on Facebook, I bet you I will receive no less than 10 “Hey Grey, just wanted to say Hi (kiss emoji)” type of messages. But behind those seemingly mere pleasantries there’s motive and intention. They are obviously positioning themselves as possible plus ones aren’t they?
Well, back to the real question at hand: “Are you the seller or the buyer?”, “How many of the things you own/buy are really based on your decisions, preferences as opposed to persuasion through different mediums of advertising?”, “What are the things you’re really passionate about as opposed to interests based on unfiltered desire?”, these are some of the questions I’ve been asking myself lately.
If you consider yourself a well informed, positive, and smart entrepreneur, those questions should probably provoke your thinking too. The reasons being, in this busy and fast world, you have to consider whether you’re making conscious and original decisions, coming up with new ideas or just regurgitating what you’re being sold. We’re all somewhat victims of advertising but it’s worse if you’re unaware of it. The level of consumerism is so high right now because most people aren’t asking themselves the right questions and consequently even end up contradicting their own philosophies. Does everyone really like Nike, Apple?
So what would be the solution to this? How do you protect yourself from all this BS? Well, I do not have all the answers but I came up with my own remedy which sort of help me to avoid some of the advertising deluge drowning our channels of communication and I’ll share it with you, whether you chose to use it or not is up to you.
1) Stop watching TV.
I made a decision to stop watching TV 4yrs ago, I do not even own a TV set. I save lots of time and I get to go out there and look for things that I really want/need to watch rather than sitting down waiting for a TV programme at a specific time.
2) Use adBlocker
Try that for a start. It has worked for me and made a real difference in my levels of productivity! No annoying “get rich quick videos” or useless links that take you to pages you don’t want to see. Adblocker helps to block them all. Whatever web browser you’re using, if you go to addons and search “adblocker” you should be able to find it.
That’s what I was thinking about today. What are your tools for filtering unnecessary things in your life? Share in the comments.